The red deer in the forest to sell gas masks, as customers are not required to sell the product, looks are an impossible task for most salesmen, the will is impossible The results of the results. However, marketing experts and sales for the elite, the more acceptable it is impossible to accomplish similar tasks and challenges beyond the self, but they are required to complete the job is to become a fantasy ideal, the ideal into reality, all the possible through hard work and skill to become a real possibility! Let us look at a master of marketing practices to promote the wonderful case:
Once there was two salesmen to sell combs, tentatively called them Joe Smith and John Doe bar, the street every day, everywhere selling combs. One day, the two go hand in hand to go out, inadvertently by a temple, looking at the people coming and going of the temple, Zhang San disappointed, Buy comb it? (Comment: to give up opportunities for ordinary salesman to sell the common mistakes)
temple just to see signs of a heart John Doe would have been cool, very disappointed, but the long-standing and ongoing professional habits the spirit and challenge themselves to tell their own is a flower, different mindsets and mental models lead to different results and destiny, but the basic mentality of marketing experts is essential positive attitude, even if only a glimmer of hope, we must go all out to fight) then went straight into the temple, wait to see the abbot when the heart is like a good entry point for communication. (Comment: responsive, agile)
salute after the meeting, asked John Doe's head start, : Mozhun psychological characteristics of the object of communication, you can quickly identify the starting point, quickly caught the attention and curiosity the other side)
abbot one, face surprise, fear and trepidation, asked, negligence you are a temple presided over, but ignore this, do not disrespect you? abbot heard this, he suddenly extremely ashamed,UGGs, ! (Comment: a reasonable solution to the other side to relax the tension, the desire to be enhanced to purchase)
allow customers to make sense of their own purchasing decisions, not outsiders imposed)
do something to the Buddha mind it! comb. John Doe sweating
return home, happened to see Joe Smith,
long time can not close, > So John Doe would be selling process lay it told Joe Smith, after listening, suddenly feel a Joe Smith, will give up this good opportunity? old monk is really generous, ah, once bought ten comb, still have the chance to let him sell more higher priced comb it? , salesmen are not afraid of making mistakes, as long as the lessons learned from the failures, learn something) brains a turn, got the idea, (Comment: to rack their brains and avoid detours) evening to discuss it with the comb shop owner, worked overnight system of the 100 comb, and comb each one is painted on the bow of the little monk could cuddly looks, and the Department on the temple's name. (Comment: personalized new products will cause more customers, more sales opportunities)
next morning, seating 100 with a special comb that came to the monastery, the abbot found after , deep Shiyi Li, > Yesterday, grooming services arranged by the pilgrims, other temples as early as two months ago, there was, to get incense and much more vigorous, more fame, we need to do more for the pilgrims to do the things other people do not ah! : starting from a competitive point of view, so that customers have thicker more interested in)
much haste, easy go, if you let them empty handed, there have been and gone, would not Miaozai? > a gift for a gift of a comb to monks, do not have meaning, and secondly the value they receive the commemorative process comb, even more subtle temple services, so word of mouth reputation soon spread far and wide to make your hospital more someone will ask attracted comb, incense Sheng does it not more? (Comment: more products, higher prices can be hard to do things better)
connotes you're done,UGG shoes, come back rushing mood to show off his success with the Doe marketing, John Doe hearing, Mo silent, quietly leave. (Comment: There is inspiration, a thought, have a better outcome)
night, store owner John Doe secret talks with the comb, one day after a month early in the morning, carrying 1000 comb Meet the abbot, the two sides after the salute, John Doe first ask the abbot had the gift to purchase seating comb case, see the co-abbot of the past, very satisfied, they changed the subject, deep Shiyi Li, temple, golden statue has become a Buddhist abbot remodeling lifelong aspiration, What, then money is difficult to Ming-chi, how to get lifetime access to a large temple in the abbot assistance? Paul Lee takes out his comb 1000, divided into two groups, one group comb the words John Doe on the abbot recommendations posted in the lobby of the temple the following notice, donations will receive a merit abbot magic comb a person, once owned, often merit, safe life, etc. comb, can get money every day about 3 million, net of the cost of my comb, each of the 8-yuan, 1.4 yuan donations She can be a net, so to count them, to raise funds each month over four hundred thousand yuan , and within a year, the dream can come true, would not meritorious? (when necessary and logical that the number would be more convincing)
John Doe told enthusiastic, elated to hear the abbot, two hit it off immediately under the 1000 share combs, and signed a long-term supply agreements, and so since the temple has become John Doe super store. (customer-oriented, focusing on customers of consumer psychology, bold vision, carefully verify, step by step guide, the ultimate goals)
business is not exactly hard to find such a master of marketing and sales of the elite it? talent exchange centers, according to published data, almost every job fairs are enough to go around,UGG boots cheap, especially Enrollment this year for the first year of college graduates in distribution, more intense competition for jobs, but, surprisingly, on the one hand many people are unemployed, can not find a suitable job, on the other hand, enterprise and not hire the right for personnel, particularly sales, business people and distress, many reasons to name a few, but there is a very important reason, that is,cheap UGG boots, all the ills of the education model, resulting in the so-called professionals, especially university graduates, his knowledge and learning can not simply meet the actual needs of the market, especially in business sales, the university curriculum, teachers are too out of touch with society. To solve this problem, on the one hand as the right candidates for their position, and actively look for opportunities to charge training, and constantly enrich improve themselves, just as there is born a champion, like, no life is to sell down the master, marketing expert is trained through specialized training. On the other hand, the employer must post the recruitment of formal pre-service staff training, especially in business, its work covers public relations, etiquette, communication, negotiation, psychology and other fields, not training can create great results, are wrong. and training, not only for you to cultivate a well-trained front-line sales force, but also to improve team morale, team of employees, increase sales Dengjun has an invaluable role.
(self-assessment: How can we continue after John Doe comb it sell more!)
to sell the President ax
2001 年 5 20 May, an American salesman named George Herbert, an ax to sell successfully to the President George W. Bush. Brookings Institution, he heard the news, the inscription: This is since 1975, the Society, a student successfully sold a miniature tape recorder, after Nixon, another student to enjoy this award.
Brookings Institution to develop the world's most prominent salesman known to the world. It has a tradition of students in each school, the design of a practical ability to reflect salesman problem, to allow students to complete. During the Clinton administration, they are out of such a topic: Please send one to sell to the current president briefs. 8 years, there are numerous students do their brains, but eventually failed. Clinton left office, replaced by the Brookings Institution to Title: a small ax, please sell it to President George W. Bush. In view of the first 8 years of failure and lessons, most students quit, individual students even believe that this gateway, graduation practice and the Clinton administration during the question as to no avail, because what the president is no shortage of, say even in the absence , there was no need to buy them in person.
However, George Herbert has done, and did not take much effort. A reporter in the interview, he had this to say: I think, to an ax to sell to President George W. Bush is entirely possible, because President Bush has a ranch in Texas, which grows a tree. So I wrote him a letter saying: Once, I had the pleasure to visit your farm, and discovered that the tree grows a vector Ju, and some have died, wood has become soft. I think you will need a small ax, but from the physical point of view you now, this small ax clearly too lenient, so you still need an old and not very sharp ax. Now I just have one here that ax, it is suitable for cutting down dead trees. If you are interested, please click the letter the left of the mailbox, to give back. . . . . . Finally, he gave me 15 dollars remitted. After the success of George Herbert, the Brookings Institution, said in recognition of his time, gold boots Award has been vacant for 26 years. 26 years, Brookings has trained thousands of salespeople, creating hundreds of millionaires, so this gold did not give them boots, because we have been looking for such a person, that person does not Some people say that due to give up a goal can not be achieved, not because of something difficult to do and lose confidence.
Thinking outside the story:
In the story, ax sold to people who need it to complete this mission, Mr. George Herbert is a very confident person. He dare dare, not the ordinary way of thinking inherent in bondage. Our work is also selling their own house, planning reports, market research report ... ... sometimes may not yet reasons for the success is the lack of confidence. Because, in the absence of confidence in the eyes of the world filled with problems; and for confidence in the people, all over the world the opportunity to expose their talents.
(Focus: During the Clinton administration, they are out of such a subject: Please put a marketing briefs to the current President. 8 years, there are numerous students do their brains, but finally they have all failed .
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